Launching with love the day after V-Day, the Gucci Pineapple collection lives through a vibrant and light-hearted campaign captured in the jet-setting beau monde’s beloved winter escape —The Colony Hotel in Palm Beach.
A laid-back, highbrow mood pervades as a cast of characters unwinds and tunes into the relaxed and vividly colored setting.
Against the bold retro designs of the beachside getaway, images and videos take on a vintage quality that echoes the capsule’s timeless playfulness.
Thank you GUCCI …The gift that keeps on giving.
