A Cinematic Arrival in Cité du Multimédia
On Thursday, May 28, a tribe of Montreal socialites gathered inside StilLife for an exclusive pre-launch party celebrating WHO, le monstre se cache dans les détails, the debut feature film by Guadeloupean-French filmmaker, actor, producer, and content creator Wil Aime. Set against a striking underworld chic backdrop, the private evening transformed the coolest cocktail lounge in the Cité du Multimédia district into an immersive extension of the film’s mysterious universe.
Elegant guests arrived and had to share a secret password — “Who, me?” — to the doorman before stepping down into an underground world of speakeasy-style glamour.
The carefully curated aesthetic echoed the visual identity of WHO while creating a sophisticated setting for conversation, networking, and anticipation ahead of the film’s Quebec release.
A color dress code, centered on black armor wash, red inferno, white cappucino foam, and red 3517c, reinforced the visual narrative. Tailored suits, sleek gowns, and confident silhouettes contributed to a scene that felt meticulously planned throughout.
Cocktails, Conversation, and Atmosphere
Throughout the evening, attendees explored StilLife’s stylish interior while enjoying a menu of signature Hennessy cocktails crafted for the occasion.
Divinely delicious appetizers by Francis Blais, executive chef and co-founder of Menu Extra, circulated through the crowd, adding a culinary dimension that matched the event’s polished presentation.
The gathering attracted content creators, media personalities, film industry professionals, and invited guests eager to celebrate a project that has generated remarkable interest on both sides of the Atlantic. Conversations flowed easily between intimate lounge spaces and the bustling central bar, while the DJ Andrew Pololos hit all the right notes with R&B classics.
Wil Aime and members of his production team remained present throughout the evening, welcoming guests and sharing insights about the ambitious project. Their accessibility contributed to a warm atmosphere that balanced exclusivity with genuine enthusiasm.
The Story Behind WHO
The pre-launch party reflected the unusual journey behind WHO. Known to millions through social media, Wil Aime stepped away from online visibility for several years to focus on creating his first feature film. The result is a psychological thriller built around mystery, tension, and audience participation.
The story brings together nine lawbreakers seated around a table, each aware that a traitor is hidden among them. Interactive elements incorporated into the experience encourage viewers to investigate clues and engage with puzzles that extend beyond the screen. Drawing inspiration from manga, Japanese literature, and contemporary digital culture, the project presents a distinctive hybrid approach to storytelling.
From Viral Content Creator to Movie Theatres
The momentum surrounding WHO has continued to build since its large-scale premiere before thousands of spectators in Paris. Interest remained strong in Montreal, where more than a thousand moviegoers attended an advance screening at Cinéma Beaubien on May 29th before its official release date of June 5th.
For Laurence Bélanger of Agence One Way, the influencer marketing agency that orchestrated the evening, it highlighted a broader shift within the entertainment industry. Online content creators increasingly possess the ability to mobilize highly engaged communities and bring them into physical cultural spaces, including movie theatres. WHO stands as a compelling example of that evolution.
As the evening drew to a close, guests departed with a deeper understanding of the film’s world and the creative vision behind it. Against a backdrop of red light, elegant fashion, Hennessy cocktails, and Menu Extra appetizers, StilLife provided an ideal setting for the pre-launch party of WHO that felt both grounded and cinematic. For Montreal’s social calendar, it was an evening defined by atmosphere, ambition, and storytelling.
