For the second year in a row, ROYALMOUNT solidified its position as Montréal’s premier race week destination with the return of Concours ROYALMOUNT, a multi day celebration of automotive culture, luxury, design, and immersive public programming tied to Formula 1 Grand Prix week. Throughout the week, the property came alive with rare supercar showcases, luxury activations, live entertainment, experiential installations, and community driven events that drew visitors from across the city and beyond.
At the heart of the programming was Concours ROYALMOUNT itself, featuring an exceptional display of rare and exotic collector vehicles from prestigious private collections, alongside immersive experiences including a Formula 1 racing simulator presented by TUDOR, family friendly activations, curated music programming, and the return of Cars & Coffee, the closing event celebrating automotive culture in a more relaxed yet elevated atmosphere.
As Montréal’s leading race week destination, ROYALMOUNT once again created a space where luxury, culture, entertainment, and innovation seamlessly converged, reinforcing its growing status as one of the city’s most exciting lifestyle and experiential hubs.
As longtime aligned partners, we were proud to once again collaborate with ROYALMOUNT during Grand Prix week and to feature the destination prominently throughout this special edition of Diary Vol. 14: Le GLAMADA. Beyond occupying prime real estate on the magazine’s back cover, ROYALMOUNT and Salon Joséphine, the destination’s one of a kind luxury styling and personal shopping service unique in Canada, are also showcased through a striking multi page editorial spread celebrating fashion, beauty, creativity, and the spirit of modern luxury that continues to define the brand.
Photos COURTESY OF ROYALMOUNT
