Race Week officially got underway at Flyjin as Belvedere Vodka unveiled House of 10, an immersive experience created to celebrate its partnership with Formula 1 and the arrival of Montréal’s most glamorous week of the year.
For one night, the beloved Old Montréal hotspot was transformed into a high-energy destination inspired by the speed, precision and excitement of F1, welcoming invited guests, tastemakers and race-week insiders for an evening of cocktails, conversation and celebration.
The launch also spotlighted the new Belvedere Organic Vodka Formula 1 Limited Edition bottle, a sleek collector’s release inspired by the iconic world of motorsport and designed to reflect the luxury and innovation shared by both brands.
With its electrifying atmosphere, stylish crowd and unmistakable Race Week energy, House of 10 proved once again that in Montréal, the celebrations begin long before the lights go out on the starting grid.
