Montreal’s F1 weekend was already electric and then BOSS turned it up to eleven.
In partnership with Aston Martin Montreal, BOSS hosted an unforgettable exclusive event at the stunning Grand Quay Tower on Thursday, May 21st, welcoming 400 guests for an evening that was as stylish as it was exhilarating. Spread across three immersive floors with panoramic views of Montreal’s skyline and the Old Port as a breathtaking backdrop, guests enjoyed cocktails, hors d’oeuvres, and sets by DJs JoJo Flores and YO-C in true BOSS fashion.
The evening’s most anticipated moment? A special appearance by Aston Martin Aramco Formula One driver, BOSS brand ambassador, and Montreal’s very own local hero, Lance Stroll. Fresh off the track at Circuit Gilles-Villeneuve, Stroll took to the stage for an intimate conversation about his deep connection to Montreal and the incomparable energy of racing in front of a home crowd.
From a replica Aston Martin F1 car on the ground floor to a Glenfiddich-designed lounge upstairs and the most breathtaking rooftop views in the city, every floor told a story. And as the night reached its spectacular finale, an exclusive drone show by BOSS and Aston Martin Montreal illuminated the Old Port sky in the boldest, most beautiful way imaginable.
