There are launches. And then there are nights that remind you exactly why you do what you do. The launch of DIARY VOL. 14: LE GLAMADA at Maison Principale was one of those nights.
What began as an idea and a vision became an unforgettable evening filled with incredible people, beautiful energy, amazing fashion, delicious food, flowing cocktails and enough disco-fuelled glamour to power all of Grand Prix week.
To everyone who attended, supported, partnered, shared, posted, cheered us on and helped bring GLAMADA to life, thank you from the bottom of my heart.
A very special thank you goes first to our extraordinary presenting partners Maison Principale and the BFL Foundation, and especially to the incomparable Barry Lorenzetti, whose generosity, support and belief in big dreams continue to inspire us all.
To the incredible Gabriella Gullotti, Luca, Darren and the entire Maison Principale team, thank you for moving mountains alongside us and for helping create the perfect home for this year’s F1 Party Starter. Your partnership, enthusiasm and can-do spirit were simply next level. Gaby you’re a queen!
To cocktail partner extraordinaire Brahm Mauer, and the dream team, thank you for helping keep the glamour flowing all evening long and for always showing up with style, generosity, creativity and incredible energy. You have become such an important part of the Diary family and we adore you for it.
And to our beloved hors d’oeuvres partner Brera (and Adam!), thank you for delivering a culinary experience that was every bit as beautiful as it was delicious. The food was exceptional, the presentation flawless and guests are still talking about it. You helped make the evening truly special.
To our celebration partner Celebrations Group, thank you for once again proving that nobody understands the art of creating unforgettable moments quite like you do. From beginning to end, you helped elevate the experience in ways both seen and unseen. And a very special mention to Celebrations CEO Carl Vosko, whose kind of showing up means everything. Whether behind the scenes or front and centre, your generosity, loyalty, enthusiasm and unwavering willingness to jump in wherever needed never go unnoticed. We (especially me!) are endlessly grateful for your friendship, support and the countless ways you help bring the magic to life.
To our speed partners Decarie Motors, Dilawri, McLaren Montreal and Mercedes-Benz West Island, thank you for bringing the horsepower, excitement and race-week energy that help make Montreal Grand Prix week unlike anywhere else in the world.
To our giveaway partners Bijouterie Italienne and Dinh Van, and our timepiece partner TAG Heuer, thank you for bringing sparkle, style and serious wish-list energy to the evening.
To our bubbles partner Clinique K, thank you for helping keep spirits high and for making everything you touch just a little more beautiful. And a very special thank you to Karl Schwarz, a steadfast and loyal supporter of Diary since the very beginning. Your friendship, encouragement and unwavering belief in what we do have meant more than you know. We are so grateful to have shared this journey with you.
To our wine and spirits partners El Cientello Tequila, Krombacher, Lindberg, Masq Gin, Nascom, Pinup Pinot, Starr Cellars, Straight Vodka and Wills, thank you for keeping GLAMADA beautifully spirited from beginning to end.
To our gourmet partners BeaverTails, DAVIDsTEA, DoughNats, Juliette & Chocolat, La Tamalera, Oliveri Oil, Palmyra, Pâtisserie Mahrouse, Poppi, Schwartz’s, Sève de Mars, Squish and Caffè Al Volo, thank you for proving once again that food is one of life’s greatest luxuries. Guests are still talking about your delicious creations, and frankly, so are we. And a very special thank you to Roula of Pâtisserie Mahrouse, Hannah of À La Table, Peter of Squish, David of DAVIDsTEA, Juliette of Juliette & Chocolat, and Anne of Palmyra. You’re not only exceptional partners but tireless champions of Diary, whose generosity, enthusiasm and support never cease to amaze. Your willingness to show up, help, contribute and cheer us on means more than words can adequately express.
To Balloon Babe, By Rose and Creative Nation, thank you for helping transform our vision into a vibrant, beautiful reality and for bringing so much colour, atmosphere and magic to the evening.
To our audio-visual partner Odience, led by the invincible Alido and his exceptional team at Summit Tech, thank you for bringing our vision to life on the big screen with flawless execution and extraordinary talent. The compelling GLAMADA video experience captivated guests from the moment it began and left many in awe of your creativity, technical mastery and attention to detail. Quite simply, you are the best in the business and we are endlessly grateful for your partnership.
To our visual storytellers Marrone Films and Le Foto Booth, thank you for helping us capture the energy, emotion and magic of the evening so beautifully. From video mastery like no other to unforgettable photo moments, your talents helped preserve the spirit of GLAMADA long after the final toast.
To VIP Valet, thank you for stepping up in every possible way and ensuring our guests received a truly first-class welcome from the moment they arrived. You went above and beyond and played an important role in creating the elevated experience we always strive to deliver.
To our beauty and wellness family, thank you for helping guests look, feel and glow their absolute best. A special thank you to Maison Jacynthe for the perfect beauty touch-ups throughout the evening, to Hébert for immersing guests in his world of custom haute scents, and to Blue Wellbeing for the unforgettable wellness experiences that left guests completely smitten. And to Isabelle of Blue Wellbeing, a heartfelt thank you for the gift of you and your magic hands. The care, talent and energy you bring to every experience are truly special, and your wellness moments became one of the most talked-about features of the evening.
Thank you as well to Elite Laser, High On Love, Kérastase, Blunt Coiffure, Recess and Humankind for helping elevate every aspect of the guest experience. A special thank you as well to Kat from Kérastase, whose support, partnership and dedication helped make so much of this possible. Simply put, your support helped make it all happen, and we are endlessly grateful.
A heartfelt shoutout also goes to some of the wonderful humans behind the scenes who helped make the magic happen:
To Kristina Birkhof, quite simply the absolute best project manager on the planet. Thank you for your brilliance, calm, organization and unwavering commitment to excellence.
To Viktor Charlebois, thank you for supporting GLAMADA in countless ways and for always showing up with generosity, enthusiasm and solutions. From your beautiful food and welcoming beverage stations to your incredible dream team, you helped elevate the guest experience at every turn. Your support means more than you know.
To Vlad, the ultimate fixer, weather whisperer and calm-in-the-chaos presence every Social Gal dreams of having in her corner. We are endlessly grateful.
To Cinthia Ferraresi, our resident supershero, problem solver and day saver whose ingenuity, positivity and ability to make things happen never cease to amaze.
To César Ochoa, thank you for graciously and brilliantly taking over the design reins and helping bring GLAMADA beautifully to life.
To Simon Leveillé, the founding father of Diary design and the creative king whose vision helped shape the brand’s aesthetic from day one and continues to influence everything we do today.
To my steadfast assistant Joed Luzon, thank you for your dedication, positivity, loyalty and unwavering support throughout this entire adventure. You are deeply appreciated.
A final thank you also goes to some of our most spectacular allies and longtime champions whose friendship, encouragement and support continue to help carry Diary forward: To Sonia Price Achkar, Leisa Lee, Tuti So, Ashley Rosenberger, Maria Varvarikos Peart and Murielle Zagury, thank you for always showing up, cheering us on, sharing your wisdom, opening doors, lending a hand and believing in what we’re building. We are so grateful to have such remarkable women in our corner.
Before I sign off, a very special thank you must also go to our extraordinary advertising partners. Long after the disco balls come down, the cocktails are finished and the last photo is posted, the magazine remains. Every page of DIARY VOL. 14: LE GLAMADA exists because of the incredible brands, businesses, entrepreneurs and visionaries who continue to believe in what we’re building together. Your trust, support and partnership allow us to keep creating, dreaming, storytelling and shining a spotlight on the people and companies helping shape our city and beyond.
To each and every advertising partner who joined us for this special edition, thank you for helping bring GLAMADA to life. You are not simply part of the book. You are part of the story. And for that, we are profoundly grateful.
And finally, to my beloved mother, best friend and greatest supporter, Gail “Mama Diary” Campbell. Thank you for being the wings beneath my wings, the heart behind every dream and the person who has believed in me from the very beginning. None of this would be possible without your unconditional love, creativity, wisdom and support.
Montreal, thank you for embracing GLAMADA with so much love, enthusiasm and support. We hope you enjoyed this latest love letter to our city, delivered in both book and party form.
Until the next adventure…
All my love,
Jenn
XX Forever
Photos: ALVIN SAUERBERG
