ELIE SAAB is coming to H&M. And nothing will ever be quite the same again.
One of the world’s most celebrated and beloved haute couture houses, ELIE SAAB was founded in Beirut by the visionary Mr. Elie Saab, whose refined bridal creations first captured the imagination of the fashion world before propelling him to the very summit of international couture. He went on to become one of the first international members of France’s prestigious Chambre Syndicale de la Haute Couture, a landmark recognition of his extraordinary talent and the unique place his work occupies at the highest level of fashion. His creations have shaped some of the most iconic red-carpet moments in recent memory, reflecting a vision of fashion rooted in craft, refinement, glamour, and modern luxury.
And now, that vision is coming to H&M.
The ELIE SAAB H&M collection will encompass womenswear, menswear, and a stunning range of accessories including footwear, bringing the house’s most beloved codes and contemporary vision to an entirely new audience in the most beautiful and democratic way imaginable. Embellished gowns. Shimmering separates. Sharply cut tailoring. Fine lace, gradient sequins, and signature monograms that feel as unmistakably ELIE SAAB as anything that has ever graced a Paris runway.
“We are thrilled to announce this landmark collaboration with ELIE SAAB. Mr. Saab is a designer we have always respected — the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamorous collection,” says Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear.
And Mr. Saab himself could not be more moved by the collaboration. “This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life.”
The ELIE SAAB H&M collection launches in select stores and online on October 22nd, 2026. Mark your calendars, set your alarms, and prepare yourself for the most magical, ornate, and glamorous H&M collection we have ever seen.
The wait is going to be absolutely worth it.
The ELIE SAAB H&M collection launches October 22nd, 2026 in select stores and at hm.com