Diesel has always understood that the most compelling fashion stories are never told from just one point of view. And their Fall/Winter 2026 campaign is the most powerful and joyful proof of that philosophy yet.
Under the creative direction of Glenn Martens and art director Christopher Simmonds, the campaign begins in a London studio and ends everywhere else entirely. Photographer Verity Smiley-Jones shot models wearing looks from the Diesel FW26 collection against a striking red background, before those images were enlarged into life-sized cardboard cutouts and shipped across the globe, travelling from London to New Delhi, with unforgettable stops in Shanghai, Cairo, and Rio de Janeiro. Placed into real-life settings by local photographers on the ground, the cutouts became part of the living, breathing fabric of each city. Curious passersby walked into the frame. Landmarks became backdrops. The campaign became a celebration.
In London, photographer Erika Kamano captured the new D-ONE bag and D-COCCO stiletto sandal among the pigeons and people of Piccadilly Circus. In Shanghai, Fish Zhang photographed 3-D Denim and vivid Bicolor Leather against scaffolded street scenes alongside the new regular-fit D-Heel jean. The ancient Egyptian pyramids provided an awe-inspiring backdrop for Wrinkled Boiled Knitwear and Creased Denim, shot by Malak El Sawi on a Cairo rooftop. In Rio de Janeiro, Rergio Richard took the campaign to the iconic Ipanema beach, photographing Concert Print Ts, plaid, and the spikey-faced Stinger Watch with the breathtaking Dois Irmãos mountains on the horizon. And the journey concluded in New Delhi, where Megha Singha captured trompe l’oeil cable knit denim and Cut Out Floral Knits on a rickshaw tour through the city’s magnificent chaos.
Threading through every city and every frame is the D-ONE, Diesel’s new bag of the season. A slouchy leather silhouette with buckled leather straps inspired by worn belts sliding through denim loops, it is the most effortlessly versatile companion imaginable, designed to go wherever life takes you. Which, if this campaign is any indication, could be absolutely anywhere.
This is not just a fashion campaign. It is a global conversation. A celebration of freedom, self-expression, diversity, and the infinite number of ways we each see the world. Diesel at its most bold, most inclusive, and most completely, magnificently alive.
Shop the Diesel FW26 collection at diesel.com
Photo DIESEL