Fuller brows and longer-looking lashes have become something of a beauty obsession, and now Beyoncé’s haircare brand, Cécred, is taking its approach to hair growth beyond the scalp.
The brand has introduced its Restoring Lash & Brow Builder, a daily serum designed to visibly improve the density and appearance of lashes and brows with consistent use. Harper’s Bazaar beauty editor Tiffany Dodson Davis put the formula to the test for more than a month, particularly on sparse areas of her brows that had become thinner after years of overplucking.
The serum builds on the technology behind Cécred’s popular Restoring Hair & Edge Drops. Its formula features Biopeptide-5 and Cécred’s patent-pending Bioactive Keratin Ferment, ingredients the brand says are intended to support the lash and brow hair fiber while helping improve visible density. The $48 formula is also made without prostaglandin or prostaglandin analogs and includes soothing allantoin.
What makes the launch particularly interesting is its approach to growth. Rather than simply focusing on making lashes and brows appear fuller, Cécred says the formula is designed to support the overall hair environment, including strengthening and conditioning the individual hairs.
And according to Harper’s Bazaar’s review, the results were noticeable. After roughly a month of consistent use, the editor reported that her lashes appeared fuller and that sparse areas in her brows were beginning to fill in. She rated the serum 4.5 out of 5, noting that the lightweight formula was easy to apply and did not cause irritation or redness during her testing.
The application is intentionally simple. The flexible precision brush allows the serum to be applied directly to clean, dry skin around the lashes and brows. Cécred recommends using it twice daily for optimal results, although the Harper’s Bazaar tester saw visible benefits with once-daily use when applied consistently.
There is something appealing about the idea behind the product. Beauty is increasingly moving away from covering up sparse brows or relying solely on extensions and falsies and toward taking care of the natural features underneath.
Cécred is betting that fuller-looking brows and lashes can become part of that conversation.
And considering how much attention we give to perfectly groomed brows and lifted lashes, perhaps the next beauty essential isn’t another makeup trick.
It might simply be giving them time to grow.
The Restoring Lash & Brow Builder is available through Cécred, with online and in-store availability at Ulta beginning September 19.