When Prada and Zendaya come together, the result was always going to be extraordinary. And the announcement of Zendaya as the newest global ambassador of Prada Paradoxe is exactly that.
Directed by the visionary Barry Jenkins, the campaign introduces Zendaya as the most fitting and natural embodiment of everything Paradoxe represents. The Eau de Parfum, a warm and deeply captivating floral scent built on key notes of white amber, neroli bud, and white musk, is a fragrance that grows stronger and more remarkable with body warmth. A composition that rewards presence. That becomes more itself the closer you get. And who better to embody that quality than Zendaya?
Two-time Emmy Award winner. One of the most compelling and versatile actresses of her generation. Currently starring in The Drama, Spider-Man: Brand New Day, and The Odyssey simultaneously. Zendaya is, in every sense, a paradox herself. Strength and vulnerability. Accessibility and otherworldliness. Effortless and completely intentional. The partnership does not just make sense. It feels inevitable.
And Zendaya herself could not agree more. The fragrance was already a personal favourite long before she was ever approached, making this one of those rare and beautiful ambassador relationships that feels entirely genuine from the very first moment.
Alongside the campaign, Prada has unveiled an exciting new addition to the Paradoxe family. Prada Paradoxe Sweet Chemistry arrives with a fruity, sharp, and utterly irresistible recipe of blackcurrant syrup, neroli milk accord, and orange blossom absolute, creating a vibrant top note that sits beautifully over the original’s rich floral undertones. Two distinct moods. One extraordinary fragrance family.
Prada Paradoxe with Zendaya is the beauty moment of the season. And we are completely, utterly obsessed.
Photo courtesy of Prada