In an industry built on promises and packaging, Nannette de Gaspé Beaubien has built her name on performance.
The Montreal-based founder and CEO doesn’t have a traditional beauty industry background. With a background spanning corporate finance, private equity, and innovation strategy, she spent years identifying and scaling breakthrough technologies in entirely different realms before turning her attention to skincare. In 2016, she launched her eponymous brand, NANNETTE de GASPÉ, with a clear point of view: efficacy matters above all, and it should be measurable.
“I’ve always believed that real innovation in skincare isn’t about layering more actives — it’s about ensuring they actually reach the skin in a meaningful way,” says de Gaspe Beaubien. “When you change how ingredients are delivered, you change the results entirely. That’s the foundation of NANNETTE de GASPÉ, and it’s what allows us to deliver a level of performance that truly stands apart.”
At the heart of the brand is BMV™ (Biomimetic Micro-Vector), NANNETTE de GASPE’s proprietary delivery system originally developed for pharmaceutical applications. Designed to enhance and amplify ingredient penetration and efficacy, BMV™ uses bioidentical lipid microparticles to transport active ingredients into multiple layers of the epidermis rather than leaving them sitting on the skin’s surface, as is often the case with traditional skin care formulations.
The result of this science isn’t incremental improvement, but exponential. The technology has been shown to enhance the efficacy of formulations by six to ten times, a distinction that sets NANNETTE de GASPÉ apart in an admittedly crowded beauty market.
This scientific backbone informs every product in the line, from the cult-favourite dry sheet masks that started it all to its Art of Noir™™ collection, which blends high concentrations of active ingredients with naturally derived botanicals. The formulations are virtually waterless, allowing for higher potency and longer-lasting delivery, with actives released gradually over several hours.
NANNETTE de GASPÉ is positioned at the intersection of clean beauty, luxury formulations and clinical-grade results. The products are designed to be both sensorial and efficient: no downtime, no excess, and no compromise on performance. Since its debut at Selfridges, the brand has gained global traction and industry recognition, with accolades from Women’s Wear Daily, InStyle, Fashion and Vogue, plus a loyal following around the world.
Still, de Gaspé Beaubien is always focused on what comes next. “This is a very exciting time for NANNETTE de GASPE. We’re in a massive product development pipeline, where we’re not only developing a new range of body products, but also continuing to focus on R&D. We’re combining our technology with some very interesting and trendy peptides, for use both within our products and potentially those of some other big brands. Let’s just say we’ve been busy!”
For more on Nannette and the eponymous brand, visit nannettedegaspe.com and follow @nannettedegaspe.