The second edition of Runway at Tea Time transformed the Rosélys restaurant inside the Fairmont The Queen Elizabeth hotel into a polished celebration of Quebec fashion on Saturday, April 18. Guests arrived shortly before noon and stepped into a dining room filled with soft spring light and flowery porcelain tea sets.
Conceived, organized and produced by Marie-Claude Pelletier, founder of Les Effrontés and La Vitrine Québécoise — with the assistance of artistic director Zachary Bouchard, media relations and backstage manager Emanuela Lolli of Fashion Preview, volunteers from École de mode du Cégep Marie-Victorin, and models from Montage in makeup by cosmetic sponsor Maison Jacynthe — the event gathered fashion enthusiasts, entrepreneurs, stylists, and designers for an afternoon shaped by elegance and local craftsmanship.
Tea service unfolded in three elegant waves beginning at 12:00 p.m., 12:15 p.m., and 12:30 p.m. Servers circulated through the restaurant carrying silver trays lined with pastries, finger sandwiches, and warm scones while conversations unfolded between potential buyers, media personalities, and longtime supporters of Montreal fashion. Rosélys carried the atmosphere of a European tea salon while preserving the energetic rhythm of downtown Montreal.
Quebec Designers Step Into the Spotlight
At precisely 1:00 p.m., the Vitrine Québécoise par Les Effrontés fashion show highlighted the spring and summer 2026 collections of eighteen Quebec designers: Adrøit Atelier | Delinor | Dorsali, Aragon | Iris Setlakwe | Valérie C. | Louve | Marigold | Melow | Mercedes Morin | Nemrac | Boa | Anne-Marie Chagnon | Yoga Jeans | Cokluch | two.B | Nadya Toto | Oscar Mendoza
Models walked between the dining table with measured confidence, allowing guests to examine textures, tailoring, jewelry, and accessories from only a few feet away.
Structured linen silhouettes appeared beside flowing eveningwear in saturated coral, emerald, and sapphire tones. Several collections emphasized natural fabrics and local production methods, reflecting the growing attention directed toward ethical fashion and small-scale craftsmanship.
At 2:30 p.m., the event shifted toward an after-show gathering inside the Vitrine Québécoise boutique located within the shopping mall of Place Ville-Marie.
The proximity between designers and attendees shaped the atmosphere as guests discussed fabrics directly with creators and exchanged styling ideas throughout the boutique space.
Alongside the grand prize titled “Elegant Stay at Fairmont The Queen Elizabeth,” attendees present inside the boutique also received the chance to win several signature prizes during a draw held promptly at 3:00 p.m.
Marie-Claude Pelletier described the afternoon as a celebration of Quebec’s fashion identity. That perspective resonated throughout the venue. The event highlighted the growing confidence of local designers who continue to build recognizable brands within Montreal’s competitive creative landscape.
Tea Service Meets Creative Energy
The culinary experience remained central to Runway at Tea Time. The Rosélys restaurant presented its signature tea service with polished precision, pairing sushi, miniature tarts, buttery madeleines, and fragrant teas with the rhythm of the runway presentation.
The contrast between delicate tea service and the movement of contemporary fashion created a distinctive atmosphere. Guests alternated between observing the collections and admiring the details placed before them on three-tiered serving stands.
Fairmont The Queen Elizabeth offered an ideal setting for the occasion. The hotel’s historic reputation and modern interior design reinforced the refined character of the afternoon while providing an elegant platform for Quebec talent.
Several attendees arrived dressed in pastel tailoring, sculptural jewelry, and dramatic hats that echoed the theatrical mood of the presentation. Cameras flashed continuously as models paused near the central dining area beneath Rosélys’ glowing chandeliers.
The audience responded warmly to bold monochrome ensembles, sharply cut jackets, and flowing silk dresses accented with handmade accessories sourced from independent Quebec ateliers during the showcase.
By the end of the event, the dining room carried the animated energy of a successful cultural gathering. Conversations extended well after the final walk through the runway space. Guests departed Rosélys carrying shopping lists, business cards, and renewed enthusiasm for Montreal fashion.
Runway at Tea Time confirmed its place among the city’s most distinctive lifestyle events by combining hospitality, creativity, and local design within one immersive afternoon.
Runway at Tea Time
La Vitrine Québécoise @la_vitrine_quebecoise
Les Effrontés @leseffrontes
Rosélys Restaurant @roselysmtl
Fairmont The Queen Elizabeth @fairmontqueene