H&M just announced the most exciting summer collaboration of the season and we are completely obsessed.
Brazilian content creator and style icon Lívia Nunes Marques has joined forces with H&M to create a 20-piece ready-to-wear collection that is as bold, playful, and deeply personal as the woman herself. Launching on hm.com from July 23rd, the Lívia Nunes Marques for H&M collection is everything modern femininity looks like when it is expressed with complete freedom and zero apology.
At the heart of the collection is a beautiful play of creative contrasts. A long black dress that commands attention effortlessly. A flowing backless dress in deep brown with a sheer finish. Lingerie-inspired pieces including a lace-trimmed slip dress, a short jumpsuit, bloomers, and a camisole-style top that exude sensual femininity in the most refined way. And then, in perfect counterpoint, an impeccably tailored tuxedo shirt, a Capri skirt, and Capri pants that bring structure, confidence, and that unmistakable Brazilian-meets-European chic that Lívia does so naturally.
A long guipure skirt and matching top add softness and artisanal beauty to the lineup, while the accessories complete each look with exactly the right amount of drama. An oversized zebra-print bag. Black pearl-inspired jewellery. Sunglasses. A lace scarf. Every detail chosen with the kind of intention that makes a collection feel genuinely personal.
The colour palette is as considered as everything else. Soft whites, beiges, grays, and blacks form the foundation, with touches of pink and a beautiful powdery blue adding freshness and femininity. And the zebra print? Pure Lívia. A striking contrast that ties the entire collection together in the most joyful way.
The materials are equally beautiful. Chiffon for lightness and movement. Lace and satin for that feminine touch. Cotton reimagined with a contemporary feel. This is accessible luxury at its most wearable and most exciting.
As Lívia herself puts it so perfectly, she chose every piece for how it makes her feel rather than for any particular occasion. And that freedom, that deeply personal philosophy, is present in every single garment. We hope you feel it too.
The Lívia Nunes Marques for H&M collection launches July 23rd at hm.com
Photo courtesy of H&M