London is a fashion city in every sense of the word. But Burberry‘s latest campaign reminds us that the most beautiful style stories are sometimes found far beyond the city limits.
“An Escape to the British Countryside” is Burberry at its most romantic, most adventurous, and most authentically itself. Starring Moses Martin, son of actress Gwyneth Paltrow and Coldplay frontman Chris Martin, the campaign follows Moses and his friends as they trade the city for rolling green pastures, sheep-dotted landscapes, and the kind of open-air freedom that only the English countryside can deliver. The accompanying video, set to a soundtrack composed by Moses’ own band People I’ve Met, carries a nostalgic and wonderfully optimistic energy that makes you want to pack a bag and leave immediately.
And the collection itself? Absolutely gorgeous. Large backpacks and tote bags designed for a picnic or a hike. Light trench coats and anoraks for the famously unpredictable British weather. Sport dresses for an impromptu tennis match. Faded denim jackets and tartan swimwear. Smooth leather loafers and layered looks that move effortlessly from morning to evening, countryside to cocktail hour.
Burberry has always understood its home deeply and beautifully. From the iconic trench coat built for England’s gray, rainy days to the signature tartan inspired by Scottish kilts, this is a house that knows exactly where it comes from and is never afraid to celebrate it.
“An Escape to the British Countryside” is adventure, style, and quintessential Britishness wrapped up in the most irresistible campaign of the season.
Photo courtesy of Burberry