The holidays were in the air September 9th at the kickoff to Montreal’s festive season and the first official party on the holiday circuit.
Hosted by Jouviance at The Ritz-Carlton with a literal bevy of beauties in attendance, the soirée was an opportunity for the Quebec-based brand to announce the appointment of Anouk Meunier as the brand’s new ambassador who will be sharing her image, personality and voice to the collaboration that celebrates authentic, confident and timeless beauty.
A leading figure in the media landscape, Meunier embodies a modern vision of beauty rooted in confidence, authenticity, and well-being. These values are fully aligned with Jouviance’s philosophy and its commitment to offering high-performance skincare tailored to skin’s needs.
The new collaboration will introduce audiences to the brand’s world, its iconic products and its approach rooted in science, performance, and respect for the skin.
Since its founding in 2003, Jouviance has relied on a combination of science, dermo-cosmetic expertise and high-performance active ingredients to develop skincare products tailored to the skin’s needs. The brand also places particular emphasis on clinical studies.
As a TV host, communicator, and socially conscious human being, Anouk Meunier embodies a vision of beauty that goes beyond appearances: that of a woman who evolves, asserts herself, and chooses to take care of herself at every stage of her life.
Much like our very own Social Gal Jenn Campbell herself, Meunier’s background, her personality and her connection with the public make her the ideal ambassador to embody a vision of beauty that is accessible, authentic, and focused on skin health.
For Meunier, this partnership is a natural fit with her approach to beauty and well-being: “I am very happy to partner with Jouviance, a Quebec-based brand that resonates with me through its approach to beauty and its expertise in skincare. I am proud to be able to help promote this vision,” she says.
Founded in 2003, Jouviance is a Quebec-based skincare brand that offers solutions developed using dermatological expertise and cosmetic innovation. The brand is recognized as a pioneer for having introduced peptides in its anti-aging creams sold in Canadian pharmacies.
Its innovative formulas, tailored for sensitive skin, target hydration, firmness and wrinkles while being free of parabens, phthalates and artificial fragrances.
New product
In addition to the exciting announcement, the brand also launched a new Brightening Eye Cream; Restructiv C-Peptide Eyes. C-Peptide Eyes combines high-performance active ingredients that work in synergy to restore the eye contour’s natural radiance.
Vitamin C, renowned for boosting skin luminosity, is paired with two clinically proven peptides that help visibly reduce the appearance of puffiness and dark circles. Enriched with Mini-HA, the formula helps smooth and plump the appearance of fine lines, while caffeine helps depuff the eye area.
Natural illuminating pigments provide an instant radiance boost from the very first application. Day after day, the eye contour appears brighter, smoother and visibly energized.
The metal roll-on applicator, which is a major part of the experience, delivers an instant cooling and soothing effect that depuffs around the eyes, reduces the appearance of under-eye bags and circles, transforming every application into a refreshing skincare ritual, making you all the more likely to use it regularly and incorporate it into your beauty/wellness routine.
Jouviance X Lambert
Jouviance also announced its holiday collaboration with Lambert at the upscale, celebratory event. The Jouviance X Lambert collaboration features exclusive gift sets that combine the beauty brand’s dermatologist-developed skincare products with a stylish, cruelty-free makeup bag/trousse from the Quebec-based accessories brand Lambert.
The Gift sets typically feature iconic items such as Jouviance’s 3-in-1 Rejuvenating Anti-Aging cream, Anti-Age Eye Revive Anti-Fatigue Eye Serum, a facial exfoliant, and Anti-Age Cera+ are sold at local pharmacies, such as Jean Coutu, as well as online.
