In the beginning, there was woman.
Clare Castles, specifically.
An experienced beauty therapist, skincare lecturer and former salon owner, the foundress of Vitaman launched the company in 1999, from her hometown of Sydney, Australia.
Claire Castles, Vitaman creator
A pioneer in, wait for it, men’s grooming, the innovative, effective and unique men’s skincare, haircare and grooming range is founded in indigenous biochemistry. Using only the finest botanicals rich in both nutrients and history, and nurtured by over 40,000 years of indigenous knowledge, Vitaman is 100 per cent made in Sydney.
“Vitaman is unlike any men’s skin and hair care brand available on the market — premium, naturally and fully comprehensive — that’s formulated to address the unique grooming needs of men while using only native Australian botanicals,” says Erica Nieuwenhuis, CEO of Bio Sculpture Canada, distributor of Vitaman in North America.
“The naturally potent ingredients from the Australian Outback are backed by science. Vitaman’s Australian supplier has pioneered a cutting-edge Cellular Level Extraction Method to maintain the cellular integrity of its wild harvested botanicals; producing pure, true-to-nature extracts and potent bio-compounds. That’s why Vitaman is able to formulate products that are active, yet also embodying the highest concentrations of naturally-occurring antioxidants.”
Vitaman face moisturizer, mud masque and scrub
Made from Australia’s wild and rugged terrain just for men, the products have a dedicated male following in over 20 countries.
Cruelty-free and Vegan Australia Certified, the spa-quality product range is made to address men’s unique skincare needs, and has former pro footballer Tim Cahill, the all-time leading goal scorer for Australia and the first Australian to score at a FIFA World Cup, as the brand ambassador.
Free from parabens, phthalates, glycols, mineral oil, diethanolamine (DEA), triethanolamine (TEA), ethanol and lanolin, Vitaman is sourced from the Outback pharmacy that includes powerful ingredients like kakadu plum, quandong seed, patchouli, lemon myrtle, aloe vera, almond protein, rosemary oil, peppermint oil and witch hazel; among many, many others.
Products range from face and body cleanser, scrub, moisturizer, body spray, styling cream, gel, shaving products and more; a comprehensive range.
Vitaman shave gel, crème and after shave balm
Award-winning treatments are offered in premium grooming lounges, salons and day spas, including: 1847 Executive Grooming for Men Dubai, The Sporting Club of Sydney, The Savoy Madeira and the Sofitel Pal Resort & Spa Dubai.
Initially conceived as a luxury spa brand, Vitaman is now available at some of the most luxurious resorts, hotels and spas worldwide, such as Four Seasons Philadelphia, Conrad Bali, Hilton Hotels, W Hotel, and Grand Hyatt, plus select high-end department stores, like Barney’s New York, Galeries Lafayette, in Paris, and Takashimaya, in Japan, as well as Sogo & Seibu.
Vitaman wrinkle smoother, eye & lip and daily hydrating serums
Made with a base of vitamin-rich, organic white tea instead of the way most products are, which is with plain old water, Vitaman is formulated with pure natural extracts and potent bio-compounds.
The products are not only powerful but also have a high concentration of naturally occurring antioxidants that are the key to keeping men’s skin smooth and their hair shiny.
Sustainably packaged in materials such as biodegradable sugarcane, post-consumer recycled plastic and biodegradable kraft paper that’s printed with soy-based ink, the shipping packaging is compostable while the inner packaging is made of natural bamboo.
Vitaman has been featured in GQ, Men’s Health and Financial Review Magazine, among others, and was selected for celebrity gift bags at the Academy Awards and Primetime Emmys.
Vitaman’s sport collection: desert muscle rub, paw paw skin repair and foot recovery gel