MAD FESTIVAL 25th ANNIVERSARY DAY 1 – THE VIDEO

OPENING NIGHT!

The MAD Festival, which champions fashion, art, and creativity in Montreal, celebrated its 25th anniversary yesterday, kicking it off with an opening night runway in the Quartier des Spectacles.

This year, the festival is partnered with mental health initiative From Us to You—founded by our own Habs player Patrik Laine and his wife Jordan Leigh—to raise awareness for mental health struggles. Members of the Montreal Canadiens such as Laine, Alex Newhook and Jayden Struble, as well as other athletes took part in the runway!

Here’s a Diary exclusive sneak peek video of Night 1 of MAD! Stay tuned for Night 2…

By Jenn Campbell

Montreal-based luxury lifestyle social magazine. for lovers of: parties, solid fashion, fine eats, sexy escapes, the best in fitness and health trends, motivating quotage, good pop and other culture, celebrity fabulousness and the whole luxury lifestyle landscape in general.

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