The two most glamorous worlds just officially collided and we are here for every single second of it.
Starting in 2027, Alpine will race as the Gucci Racing Alpine Formula One Team, marking one of the most exciting and talked-about partnerships in recent Formula 1 history. Reportedly worth between $50 and $60 million per year across a multi-year venture, this is one of the largest title sponsorships on the current grid and a bold statement that Gucci is serious about its place in the world of motorsport.
The question everyone has been asking since the announcement? The colours. And the answer is yes, the team will absolutely be adopting Gucci colours. Which means the beloved blue-and-pink BWT livery we have come to know and love is officially on its way out. Enjoy it while it lasts, darling. If Gucci’s iconic house palette is anything to go by, expect something involving the brand’s signature green and red, possibly anchored in cream or black. And dare we say it, the iconic GG monogram on an F1 car? We would not be surprised in the least. The 2027 livery reveal is already shaping up to be one of the most anticipated moments in recent F1 history.
Beyond the car, Gucci is launching Gucci Racing, a brand new business and experiential platform built around performance, precision, and sport. The possibilities are extraordinary. Racing suits designed with Gucci’s signature flair. Alternative liveries. F1 merchandise with real creative direction from Demna. Runway shows influenced by the energy of motorsport. The intersection of high fashion and high speed has never felt so full of potential.
With Franco Colapinto proving he has more than earned his place on the grid and the supremely experienced Pierre Gasly alongside him, Alpine is a team that feels genuinely on the rise. Add Gucci’s creative power and financial muscle to that momentum and 2027 is shaping up to be one of the most exciting seasons in recent memory.
Fashion and Formula 1 have always had a complicated, beautiful relationship. But this? This feels like the beginning of something truly iconic.
Photo courtesy of Alpine F1