Montreal just witnessed its most breathtaking and joyful winter fashion celebration yet, and we are still completely enchanted by every single moment of it.
ROYALMOUNT hosted the second edition of HIVER, its beloved open-air Winter Fashion Show, transforming its magnificent 77,000-square-foot Urban Park into the most stunning vintage après-ski setting imaginable — complete with a snow-filled backdrop, an extended runway, and an enhanced spectator experience that made the entire evening feel like a true gift to the city.
We were so proud to once again collaborate as Media Partner and Host of the After Party.
Following the extraordinary success of its inaugural edition, HIVER once again brought the excitement of the runway directly to Montrealers through a complimentary, open-to-all celebration of fashion, winter culture, and community. Because the best fashion moments are always the ones that belong to everyone.
The evening showcased an extraordinary 54 Fall/Winter looks from a selection of the most exciting ROYALMOUNT retailers: ALDO, Dynamite, M2 Boutiques, Marie Saint Pierre, Moose Knuckles, Quartz Co., Rudsak, Michael Kors, and Sports Experts, with Rennaï and Pilgrim as partners. Every single piece featured is available to purchase at ROYALMOUNT, making the runway as shoppable as it was spectacular.
This year’s edition deepened its commitment to Montreal and Quebec’s fashion industry through a meaningful partnership with mmode, the non-profit organization dedicated to the growth, influence, and competitiveness of Quebec fashion. Produced once again in collaboration with the brilliant Montreal-based creative agency HUMANKIND Management, the show brought together the very best of the city’s fashion and creative communities for one unforgettable evening.
Adding another layer of unmistakable glamour, Lotus Montreal joined HIVER as the Official Automotive Partner, with two breathtaking Lotus Eletre vehicles showcased onsite and integrated into the evening’s most elegant arrival experience.
And the celebration continued long after the final look. VIP guests made their way to the most exclusive après-ski after-party of the season: Après-ski Rudsak in collaboration with Grey Goose, held at the most coveted address of the evening at MAFI, in FOU FOU.
Rudsak founder and president Evik Asatoorian captured the spirit of the evening most beautifully: “Montréal is where RUDSAK began, and its creative energy continues to inspire me. In creating our new winter collection and ski capsule, I wanted to capture the confidence of the city and the freedom of the mountains. Rich textures, dramatic silhouettes and a bold attitude bring that vision to life — from winter statement pieces to ski and après-ski looks. Presenting these looks at ROYALMOUNT was a chance to celebrate that spirit in our hometown.”
HIVER 2026 was more than a fashion show. It was a love letter to Montreal in winter. And we cannot wait to see what the third edition brings.
Photos Courtesy of ROYALMOUNT and ROSE PR
All featured looks are available to purchase at ROYALMOUNT. Visit royalmount.com for more information.