Given how high ROYALMOUNT raises the bar, it’s no surprise that their installations and entertainments for this year’s F1 Canadian Grand Prix were some of the most innovative and action packed to date. Plus all were open to the public to enjoy and partake. Think auto paradise! For your enjoyment, some highlights:
THE ROYALMOUNT CONCOURS D’ÉLÉGANCE (JUNE 11–14):
A showcase of some of the rarest collector cars in Canada, organizers with an eye for exceptional quality drew from some of the most impressive private collections in the world. Even more fabulous: the unique event culminated on Saturday with a special awards ceremony judged by none other than RDS host Frédérique Guay and former Montreal Alouettes player Gabriel Grégoire: (Keep scrolling past this gallery for several more compelling Royalmount events):
ROYALMOUNT X ART BATTLE™ (June 11):
For art lovers, there was another out-of-the-box F1 Grand Prix experience starring gifted artists Zema and Medeio who ingeniously transformed vehicles into live works of art as contagious tunes by DJ duo The Neighbors played joyfully in the background.
PORSCHE TEST DRIVES (JUNE 12–13):
Not done yet, car aficionados. The ROYALMOUNT also offered visitors an immersive experience whereby guests were invited to test drive select models from the iconic Porsche brand.
ROYALMOUNT x Café GOTSOUL Cars + Coffee (June 14):
Ever inspired by family values, adding to the ROYALMOUNT set of F1 activities was a family-friendly spectacular welcoming hundreds of car enthusiasts to revel in the energy of the week and magic of the rare cars on site. Freshly brewed coffee from Café GotSoul and live performances by Jojo Flores & co made for an even more memorable morning.
ROYALMOUNT never disappoints on the beat front and wowed with musical moments throughout the week incuding a live music session from Urban Park.
FORMULA 1 VIEWING PARTY (JUNE 15):
Finally, festivities were topped off by a next level broadcast of the Grand Prix in a welcoming space, surrounded by fellow racing fans where the energy was palpable and smiles were all round.
Thanks for the magic ROYALMOUNT; the gift that keeps on giving….!!
Photography AIDAN MATTHEWS