When it comes to Formula 1, some brands bring the speed, others bring the style — Pirelli brings both.
At this year’s Grand Prix du Canada, the iconic tire titan was more than just the rubber on the road. They were a force — powering the world’s fastest machines with their signature high-performance tires while also owning the paddock scene with next-level hospitality and luxe branding moments.
Of course, no Pirelli presence would be complete without the Pole Position Award—their sleek custom trophy that’s as photogenic as it is prestigious, handed to the fastest driver in qualifying. Let’s just say, the cameras loved it almost as much as the drivers.
Bottom line? Pirelli didn’t just keep the race rolling — they kept the glam alive.
For your pleasure, some exclusives from the races and the parties:
Photography COURTESY OF PIRELLI