Hey stylish Social Gents, if Gucci is your bliss, you’ll be thrilled to know that the legendary brand is proudly commemorating its 70th anniversary of the Horsebit 1953 loafer — an enduring emblem of the House’s heritage and savoir-faire — with a brand new  campaign starring actor and Ambassador Paul Mescal and Global Brand Ambassador Xiao Zhan.​

Unveiled in 1953, the Gucci Horsebit 1953 loafer revolutionized the world of footwear, blending sophistication with comfort. Its distinctive design, featuring a miniaturized horse bit — a double ring connected by a bar — soon emerged as a hallmark element of the House, effortlessly bridging the gap between the heritage of the past and contemporary fashion.

As one would expect, the masterful campaign showcases the timeless yet contemporary allure of this distinctive style, as Mescal and Zhan are captured at ease wearing the original design from 1953. Their portraits elegantly demonstrate how the heritage hardware and silhouette continue to inspire and captivate generation after generation. #GUCCIFOREVER


Paul Mescal

Creative Director: Sabato De Sarno

Art Director: Riccardo Zanola

Photographer & Director: Heji Shin

DoP: Karol Jurga

Styling: Felicity Kay

Grooming: Josh Knight

Set Design: Danny Hyland


Xiao Zhan

Creative Director: Sabato De Sarno

Art Director: Riccardo Zanola

Photographer: Feng Li

DoP: Becky Chen

Styling: Chu Xuan

Set Design: Majima

Props: Qiao Qiao

By Jenn Campbell

Montreal-based luxury lifestyle social magazine. for lovers of: parties, solid fashion, fine eats, sexy escapes, the best in fitness and health trends, motivating quotage, good pop and other culture, celebrity fabulousness and the whole luxury lifestyle landscape in general.

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