Hey stylish Social Gents, if Gucci is your bliss, you’ll be thrilled to know that the legendary brand is proudly commemorating its 70th anniversary of the Horsebit 1953 loafer — an enduring emblem of the House’s heritage and savoir-faire — with a brand new campaign starring actor and Ambassador Paul Mescal and Global Brand Ambassador Xiao Zhan.
Unveiled in 1953, the Gucci Horsebit 1953 loafer revolutionized the world of footwear, blending sophistication with comfort. Its distinctive design, featuring a miniaturized horse bit — a double ring connected by a bar — soon emerged as a hallmark element of the House, effortlessly bridging the gap between the heritage of the past and contemporary fashion.
As one would expect, the masterful campaign showcases the timeless yet contemporary allure of this distinctive style, as Mescal and Zhan are captured at ease wearing the original design from 1953. Their portraits elegantly demonstrate how the heritage hardware and silhouette continue to inspire and captivate generation after generation. #GUCCIFOREVER
CREDITS
Paul Mescal
Creative Director: Sabato De Sarno
Art Director: Riccardo Zanola
Photographer & Director: Heji Shin
DoP: Karol Jurga
Styling: Felicity Kay
Grooming: Josh Knight
Set Design: Danny Hyland
Xiao Zhan
Creative Director: Sabato De Sarno
Art Director: Riccardo Zanola
Photographer: Feng Li
DoP: Becky Chen
Styling: Chu Xuan
Set Design: Majima
Props: Qiao Qiao