Introducing: the rokh H&M Collection. This clothing line is H&M’s newest partnership with emerging Korean designer Rok Hwang, who brings a unique approach to closet staples. Hwang designed for many womenswear brands like Céline, Louis Vuitton, and Chloé before launching rokh in 2016. His style expertise is coveted and now it will be accessible to so many more people at H&M!
Whether you are looking for menswear, womenswear, or accessories, you will find something exciting to add to your spring closet when the collection launches on April 18th. Among the items we’re most excited about are the double-layer trench coat, reworked trousers, and pleated skirt. The best thing about his pieces? They can be mixed-and-matched, layered, and customized. Feast your eyes on the campaign images:
