gucci unveils its ancora campaign

see exclusive visuals here

On this second Monday in January, the revered house of Gucci unveils its Gucci Ancora campaign, transcending the boundaries of fashion with a signature narrative that embraces personal expression, beauty, and timeless allure.

Brain-baby of Creative Director Sabato De Sarno, the campaign presenting his debut Spring Summer 2024 collection pays homage to fashion photography snapped by David Sims’ iconic lens, the first photographer De Sarno worked with when his love of fashion took flight at the beginning of his career.

Five new facesAna, Fadia, Jiahui, Nyajuok, and Violet are at the centre of the campaign, representing a diverse spectrum of beauty as they bring to life a visual geometry of solids and voids, choral shots that cast a glorious light on the distinctive ways they wear the Spring Summer 2024 collection.

Gucci, more fabulous than ever. Enjoy … 



Creative Director: Sabato De Sarno

Art Director: Riccardo Zanola

Photographer: David Sims

Stylist: Alastair McKimm

Make Up: Lucia Pieroni

Hair: Duffy Sas

By Jenn Campbell

Montreal-based luxury lifestyle social magazine. for lovers of: parties, solid fashion, fine eats, sexy escapes, the best in fitness and health trends, motivating quotage, good pop and other culture, celebrity fabulousness and the whole luxury lifestyle landscape in general.

Diary of a Social Gal
The Diary Newsletter

If sassy social, fine fashion, healthy eats, hot escapes and overall fab is your oxygen, subscribe below.