On this second Monday in January, the revered house of Gucci unveils its Gucci Ancora campaign, transcending the boundaries of fashion with a signature narrative that embraces personal expression, beauty, and timeless allure.
Brain-baby of Creative Director Sabato De Sarno, the campaign presenting his debut Spring Summer 2024 collection pays homage to fashion photography snapped by David Sims’ iconic lens, the first photographer De Sarno worked with when his love of fashion took flight at the beginning of his career.
Five new faces—Ana, Fadia, Jiahui, Nyajuok, and Violet are at the centre of the campaign, representing a diverse spectrum of beauty as they bring to life a visual geometry of solids and voids, choral shots that cast a glorious light on the distinctive ways they wear the Spring Summer 2024 collection.
Gucci, more fabulous than ever. Enjoy …
CREDITS
Creative Director: Sabato De Sarno
Art Director: Riccardo Zanola
Photographer: David Sims
Stylist: Alastair McKimm
Make Up: Lucia Pieroni
Hair: Duffy Sas