Girl Crush knows how to throw a party. And their 5th annual Pre-Fest event proved it in the most delightful, country-themed, completely irresistible way.
The beloved Montreal-born women’s clothing brand, founded by co-founders Lucie Rhéaume and Cindy Cournoyer, hosted an unforgettable evening to kick off the Lasso Festival weekend, and it was everything a Girl Crush event should be. Fun, warm, creative, and deeply community-driven in that signature way that has made this brand one of the most beloved in Canada.
Guests arrived in their best country outfits and were treated to a beautifully curated evening featuring a colorimetry bar, flash tattoo station, cocktails, appetizers, live performances, and a host of wonderful surprises that kept the energy electric from the very first moment to the last. The kind of evening that makes you feel genuinely celebrated and completely at home all at once.
But the real showstopper of the night was the live launch of Girl Crush’s brand new Granola Académie collection, unveiled exclusively at the event for the very first time. The collection, as poetic and considered as everything Girl Crush creates, celebrates the kind of girl who notices everything: the texture of a fabric, the way the sky shifts from rose-mauve to orange-yellow, the sound of birds early in the morning. Timeless, comfortable, and beautifully made, it is the collection we did not know we needed and now cannot stop thinking about.
Guests even had the opportunity to take their favourite pieces home on the spot, making the evening feel like the most perfect and personal kind of shopping experience imaginable.
Girl Crush continues to prove why it is so much more than a clothing brand. It is a community. A creative force. And one of the most joyful and authentic expressions of Canadian women’s fashion we have ever had the pleasure of celebrating.
Discover the Granola Académie collection and everything Girl Crush has to offer at girlcrush.ca and follow @girlcrush on Instagram.