If there is one brand that knows how to set a scene, it is COS and their Seoul debut was nothing short of cinematic.
To celebrate the unveiling of its Spring Summer 2026 collection in the South Korean capital, COS hosted an intimate dinner at the utterly magnificent Korea Furniture Museum, a striking contrast to the brand’s runway aesthetic, and absolutely perfect for it. Nestled on a serene hillside in Seongbuk-dong, one of Seoul’s most historic and picturesque neighbourhoods, the evening unfolded against the breathtaking backdrop of Bukhan Mountain. The setting was poetic, intentional, and impossibly beautiful.
Guests were treated to a curated menu by Chef Jason Oh, the culinary mind behind TAK, Seoul’s celebrated contemporary chicken restaurant who presented a reimagined take on traditional Korean dishes featuring wood-fired specialties that seamlessly wove together heritage, craftsmanship, and modern vision. Every plate was as thoughtfully composed as the collection itself.
As the night deepened, Seoul-based DJ XING XING took over, filling the historic Hanok residence with her signature underground sound – effortlessly bridging Seoul’s rich cultural past with its electrifying present.
The evening brought together a stunning international community of guests including Alexander Skarsgård, Emma Roberts, Park Gyuyoung, Diego Calva, and Sophia Roe – all gathered in one of the world’s most quietly magnificent settings.
COS arrived in Seoul, and Seoul welcomed them beautifully.
