When two of the planet’s most sought-after stars – iconic French champagne Moët & Chandon and super-talent Pharrell Williams team up, you know the result can be nothing less than stupendous. Birthday magic as it should be.
Inspired by shared values of collective spirit, optimism, and human connectivity, the power pair have joined forces to epically reimagine the birthday experience through the eyes of those who celebrate you.
“The best part about a birthday are the people who want to celebrate it with you,” shares Pharrell with a signature sparkle in his eye. “When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just a tradition; it’s the ritual.”
The Moët & Chandon Birthday Tradition
For generations, Moët & Chandon has been the go-to champagne for memorable birthday toasts, the preferred bubbles for royal and cultural icons alike including legendary screen actor Paul Newman, who marked his 40th birthday in 1965, actress Scarlett Johansson who celebrated her 30th birthday in 2014 (in the grand company of her twin brother Hunter!) and Roger Federer, who routinely celebrates his Moët & Chandon birthday at-home with close family and friends.
The Design and Essence of the Collaboration
Ultimately, the intention behind the collaboration was the creation of a distinctive and unique design for everyone’s birthday. Accordingly, the two dug deep into the archives of the House and discovered that what is now the iconic tie on the bottle was originally a bow back in 1892. Motivated by the bow’s representation of togetherness, generosity, joy and surprise, it became one of the key elements of this Limited-Edition Collection, that includes:
The Limited Edition:
Brut Impérial (Gold, Blue, and Red) and Nectar Impérial Rosé (White) – 750mL
The box and bottleneck of Moët & Chandon’s most emblematic champagne, Brut Impérial, are dressed in Gold, Midnight Blue, and Deep Red, as well as White for Nectar Impérial Rosé. Fun notes here: Pharrell signs his creations with white dotted lettering remarkably similar to pearls on the box and directly on the bottle. He also transforms the bottle’s red royal seal into a pearled monogram of his initials, PW, interconnected and round:
The Visual Story:
In the entrancing video featured on our Socials @DiaryOfASocialGal, Pharrell tells the perfect birthday story through the enthusiastic eyes of those who love and celebrate us. In this instance, he and his friends don their coolest attire as they rush to a much-anticipated party in the heart of Paris. And as is often the case when friends organize a birthday party, there’s the colourful cast of characters; the friend who’s fashionably late, the caretaker of the cake, the floral finder, the balloon bearer and yes, the champagne carrier … Guess who’s bringing that?!
The Moet & Chandon Pharrell Williams Limited Edition Collection is available from Spring 2025, onwards, in select SAQs. Don’t miss it…Social Gal bubbles as they should be!.