Maison SI made a high-octane return to Montreal for Race Weekend 2025 with its most ambitious edition to date. Staged at the newly rebranded La Station (a.k.a. the iconic Windsor Station), the three-day pop-up extravaganza ran from June 13 to 15 and delivered major party energy with headliners Hugel and global sensation Fisher, alongside immersive stage production, curated hospitality, and world-class vibes.
Over 5,000 stylish revellers made their way through two stacked night events and two electric day parties, making this milestone moment one for the books. Co-produced for the first time by Authentic Brands Group, Feldman Entertainment, The Midway Group, and CRUEL Inc.—with the ever-visionary Rob Segal playing a lead role—Maison SI 2025 cemented its rep as one of the can’t-miss cultural spectacles of Grand Prix weekend. Point finale!
Photography COURTESY OF FELDMAN ENTERTAINMENT
