When I was a little girl (aka a SGIT: Social Gal in Training, lol!)—long before I understood how black is always the new black—the hue of life was, yes, PINK, in all its poppiest incarnations. And the matching mini fashionista dream was an all-out party dipped in the rosiest glow. Sadly, that galhood dream never did come true … until NOW. Never say never, Socials!
Thanks to the shockingly fabulous hot pink back cover of our most recent tome, DIARY VOL. 12: LE PLAYBOOK—owned and masterminded by the genius creatives at retail mecca ROYALMOUNT—we, in world Diary, were inspired to power up the pink to a whole other level of grown-up playful. Because this was LE PLAYBOOK, after all, and playfulness was queen! 😉
And so, the companion #LEPLAYGROUND theme was born, and we even dared to ask all invitees (including the gents!) to trot out their partiest pink for a night of blush-worthy fun at JARDIN AZUL and TIME that they wouldn’t be forgetting any “TIME” soon …
For your playsure (pleasure’s more playful cousin, wink), voilà the Social Gal-lery from the launch of our BIGGEST, BEST BOOK BABY EVER—LE PLAYBOOK, also our first-ever bilingual edition (aka the F1 PARTY STARTER!!).
As for the astoundingly cool creatives, amazing humans, next-level talents, and brilliant brands who helped bring this very special launch to life (in a record 12 days, I might add!), a huge ginormous thank you—and all the pink hearts in the world—go out to our precious presenting partners TIME GROUPE and JARDIN AZUL (LY all, Vanessa, you’re life! X), speed partners MCLAREN MONTREAL and DECARIE MOTORS (both simply beyond!), celebration partner CELEBRATIONS GROUPE (because party & Karl!), video moment partner ROYALMOUNT (because shop/play/eat paradise!), photos partner JFL GLOBAL (a perfect partner, LY Queen Q!), AV masters ODIENCE (Alido and crew, there are simply no words. XXX), balloon partner BALLOON BABE (helium Prozac), bling partner BIJOUTERIE ITALIENNE (the shiniest humans and joolers ON THE PLANET. Point finale), the beat king ANDREW POLOLOS (you killed it, Sir!), photo booth magic by LE FOTO BOOTH (for next-level pics and video moments à la magical Maria), video mastery like no other by the inimitable MARRONE FILMS (indescribably good); bubbles partner MONTREAL CAPITAL (SERGIOTASTIC!), wine partners STARR CELLARS and PINUP PINOT (the wine-up you need and want this summer and always), hydration partner POPPI (fizz goals), beauty partner HIGH ON LOVE (you will be too because the range and Angela are—well, try it and thank us later), coiff partners KÉRASTASE and BLUNT COIFFURE (for hair as it should be, especially mine. Angela forever. X), skincare and makeup partner ARMANI BEAUTY (because the products and MUAs—like MADDIAMBER.COM—are otherworldly), wellness partner CF NATURA (the health wonder and sister by choice you want in your orbit. XX), art partner JOANIE REMILLARD (check out her new studio that’s as fabulous as her creations), fashion partners DICARLO COUTURE (that dress!!) and BRANDED BY MOLLY (those shoes!!), and, of course, the best possible delish partners a food-loving Social Gal could dream of and guests are still fantasizing about: À LA TABLE, BLISSFUL BROWNIES, CAFFÈ AL VOLO, DAVIDsTEA, FELIX & NORTON, GENTILE CAFÉ, GENTILE PIZZA, JULIETTE ET CHOCOLAT, OLIVERI OIL, PÂTISSERIE MAHROUSE, QUARTIER PERSE, and SQUISH (I wish I could feast on your mastery every day for the rest of eternity! Bless you all!!).
Finally, a supersized honourable mention is also a must (presented in wonderfully random order) to the mother of all mothers, the inimitable Gail “Mama Diary” Campbell, without whose unconditional love, support, brilliance, and creativity none of this dreaming IRL would be possible (G, you are all the things and my greatest ride or die. LY to infinity); the fantasy AD and Diary co-parent, brilliant Simon Leveillé, who delivered the most stunning, perfect book to date (BRAVO Simon! You are IT! All the X and respect); the young warrior woman of many talents Sydney Goldstein, who sustained, created, and literally moved mountains in crunch time alongside her wonder mom Sheryl and spectacular sister Halle; outstanding writer, editor, sanity saver, and comic relief Renée Morrison (LY superstar, appreciate ALL. XX); the PR powerhouse and forever soul sis who always gives her all, the amazing Ashley Rosenberger of award-winning Rose PR (XX); still more extraordinary, next-level soul sisters who showed up, glowed up, and were spectacular allies across the board: Leisa Lee, Maud Marquis, Kat Piccolino, Roula Sawaf, Maria Varvarikos Peart, and Murielle Zagury; and finally, my treasured Cappy baby sister toujours, the inimitable Sonia “Chi Chi” Price Achkar, who is always there to support, create, and bring the laughter and love (LY).
Montreal, I hope you enjoyed this recent love letter delivered to you in book and launch form and which, of course, keeps on giving more love and play vibes via the digital “whirld”! As a very right-brained leftie (create or die), the goal was to deliver some love, creativity, magic, and escapism in a wild and challenging landscape, and, of course, to give quality and strategic exposure to our incredible luxury brand partners without whom a book like LE PLAYBOOK would simply not … be.
Wishing one and all a beautiful holiday today and a well-deserved summer of wonder and wow. Enjoy the pics!!
All my love and light (and what’s left of the Jennergy, lol!),
XX forever,
Jenn
P.S. GET EXCITED FOR WHAT’S IN THE PIPELINE. SO MUCH MORE IN STORE……!!!!!
Photos by EDMOND CHUNG, ALEXANDRU STEAU, PHILIPPE MANH NGUYEN , Diary social media lead RACHEL CLARK
(NB: presented in very random order!)
*In loving memory of fur baby Presley Precious Campbell who lives forever in our hearts and memories.
