What if some of the greatest, most creative business brains and thinkfluencers on the planet descended upon one of the coolest, most creative urban centres on the planet (yes, our ville) for a three-day immersive experience at the cross-section of commerce and creativity to explore groundbreaking trends and opportunities, share knowledge and insight, and impact the future of business in an incredible and innovative way, while topping it all off with some spectacular signature Montreal partying? Well, Social Gals and Gents, this utopian biz conference is not “what-if territory” but the city’s distinctive C2 Montréal experience celebrating the best of creative commerce, powered by influential lead partners, including internationally revered creative agency SID LEE, and global symbol of all things possible, founding partner Cirque du Soleil. For your enjoyment, a cross-section of Diary curated exclusive pics from their closing SID LEE VIP Cocktail and festivities. Ready, set, C2 party! Photography DAN PROKOPOWICZ