CHANGING THE FACE OF SKINCARE
She’s gorgeous, glamorous, brilliant and always full of surprises. Who knew that her most recent would revolutionize the beauty industry? Contributor COLLEEN MCNAMARA brings us up to date us on NANNETTE DE GASPÉ BEAUBIEN’S latest, greatest adventure for Diary Vol. 6 …
As a modern working woman wearing a seemingly endless array of hats, private equity professional Nannette de Gaspé Beaubien knows what it’s like to juggle a million things and seek to pack it all in to a 24 hour cycle. She’s also acutely familiar with the quest to look good while doing it all (including putting forth our best face, literally). Which is why she was more than a little intrigued by an offer she received over a year ago to invest in biotech company, Biomod Concepts.
Having experienced firsthand the frustration of finding expedient result-based solutions for anti-aging skincare that didn’t require significant recovery time or excessive price tags, the busy professional was fascinated by the revolutionary advancements brought before her: A masque technology that was powerful, fast, non-intrusive, accessible, and easy to use.
How could she not get involved? The savvy businesswoman with an eye for quality quickly signed on with the company, becoming its executive chair.
The rest, as they say, is history (or rather, in this case, “herstory”). Nannette’s eponymous brand was born.
After testing the lightweight masques in French laboratories, the face, hand and neck varieties were officially launched at luxury London department store Selfridges last May, and like the true entrepreneur she is, Nannette was there, on the front lines, to provide demos for initial customers.
One can only imagine what it must have been like to experience their positive energy and enthusiasm for the first time and watch the products fly off the shelves.
Not surprisingly, beauty powerhouses and aficionados at Elle, Glamour, Vogue and other media soon caught the buzz. “The response has been overwhelming,” she recalled with a smile, reflecting upon the whirlwind, “but it’s such an incredible product that I can’t be surprised, our technology has completely disrupted the anti-aging beauty market.”
Evidently, Nannette de Gaspé was exactly the type of product (and person) the beauty industry needed.
“This isn’t a typical face masque,” explained Nannette, “it’s wearable skincare technology, thanks to a special lipidic molecule that delivers all of the goodness embedded within the product – including nourishing plant extracts, peptides, shea butter, avocado oil and vitamin E – deep into the epidermis via Biometric Micro Vectors (BMVs).”
Boasting a soft, buttery texture, BMVs allow for prolonged release of the masques’ contents, ensuring that skin is fed the nutrients it requires, even well after the beautifying session is over.
The ingredients are activated by the humidity and temperature the body naturally releases from the moment of application.
While traditional water-based products temporarily fill gaps between cells, this progressive technology uses lipids to effectively repair cells three layers below the epidermis, offering unparalleled results.
As for application, think easy breezy. The lightweight masques are placed effortlessly over the designated areas and take only 15 minutes for the magic to kick in, a perfect complement to an a.m. smoothie or chat with a friend. Even more amazing: Once the 15 minutes are up, there’s no need to rinse. Breakthrough technology does it again, the gift that keeps on giving.
The range currently features face, eye, mouth, neck and hand masques, but the unstoppable beauty entrepreneur intent on delivering pioneering anti-aging skincare is not stopping there: 2017 will bring the much-anticipated introduction of plump and lift products for the breast and derrière (yes – lifting creams that actually work!) and, if you can believe it, a needle-free (!) injectable.
Clearly, the future is bright for modern people seeking modern skincare solutions, ahem revolutions, thanks to a very modern and capable woman in our midst.
For more about the product and its namesake, go to nannettedegaspe.com.
RAD HOURANI UNISEX COUTURE SEQUIN NAVY JACKET/DRESS (radhourani.com, 231 St. Paul St. W, Montreal).
Makeup ALEXANDRE DESLAURIERS (Folio Artists). Hair JASON WILLIAMS (Folio artists). Assistants CATHERINE GAGNON, SARAH KOOF.